![]() June 2020 also saw the launch of a second collaboration with Saweetie, with all proceeds going to Black Lives Matter. PrettyLittleThing launched a collection in June 2020 with proceeds donated to The Solutions Not Punishment Collaborative (SNaP Co), a Black trans-led organisation aimed at transforming material realities for Black transgender people. In November 2019, they launched a collection with British girl group Little Mix. PrettyLittleThing hosted their first catwalk in New York Fashion Week, releasing their collaboration with Saweetie. In September 2019 PrettyLittleThing launched a collaboration with UK Love Island star Molly-Mae Hague. 2019 also saw the brand launch second collections with Maya Jama and Karl Kani. In June 2019, PrettyLittleThing launched a summer collaboration with American singer, songwriter, record producer Ashanti. In February 2019, the brand launched a second collection with American model Ashley Graham. In November 2018, the brand launched a collection with Hailey Baldwin as the face of their Christmas campaign. In June 2018, the brand launched a collaboration with British television and radio presenter Maya Jama In September 2018, PrettyLittleThing teamed up with American model Ashley Graham to launch a collection for sizes 6–28. In May 2018, the brand announced a collaboration with streetwear label Karl Kani with a collection fronted by Teyana Taylor. In October 2017, PrettyLittleThing launched a collection with American reality television personality and businesswoman Kourtney Kardashian. In August 2017, the online retailer launched a collection with American personality Olivia Culpo. They signed LA influencer Chantel Jeffries as their brand ambassador. In October 2016, PrettyLittleThing launched their party wear collection with Sofia Richie. They collaborated with American reality television personality Kylie Jenner, who hosted a launch party in Los Angeles. In October and November 2015, PrettyLittleThing launched collections with reality actress Lucy Mecklenburgh. In June 2020, PrettyLittleThing launched their Middle Eastern website. In March 2020, the brand opened their Paris showroom with a collaboration with the French YouTuber Sananas. In 2020 Boohoo acquired the remainder of PrettyLittleThing. In February 2019, the brand opened their LA office on Melrose Avenue. In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise. In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5–12. It acquired 66% stake in the PrettyLittleThing. PrettyLittleThing was owned by the Kamani brothers until January 2017, before being acquired by their father Mahmud Kamani's company Boohoo. In 2016, the brand partnered with ASOS and Lipsy on their website, as well as through the retailer Next. In September 2015, it launched its mobile application in the UK market. In February 2017, the company reported sales of £47.7m. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products. The company sells Womenswear, footwear, accessories and beauty products. Since then the company has expanded and now operates internationally, including the US, Irish, Australian, Middle East, French and Canadian markets. It started with an accessory only brand with limited products on the site. PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani. ![]() The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16–41-year-old women.
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